Thursday, January 10, 2008

TATA Motors One Lakh Car - "NANO"


India's Tata Motors on Thursday unveiled its much anticipated Rs. 100,000 ( US$2,500) car, an ultracheap price tag that suddenly brings car ownership into the reach of tens of millions of people across the world. While the price has created a buzz, critics say the vehicle, called the Tata Nano, will lead to possibly.

While critics had been skeptical throughout about the car meeting safety and emission norms, coming as it is at that price, Mr Tata said he was happy to announce that Nano meets all norms, as would a modern car....Dispelling myths that the car was not safe enough Tata said, 'The car has passed the full-frontal crash and the side impact crash''. He also side stepped emission concerns and said the car will meet Euro IV norms

The car is eight per cent shorter than Maruti 800 on bumper-to-bumper length, but is 21 per cent more spacious, claimed Mr Tata.

The Nano is spare, with many features shaved off: there's no radio, no air conditioning, no passenger-side mirror, and only one windshield wiper.

The company has said they expect the car to revolutionize the auto industry, and analysts believe the Nano may force other auto manufacturers to lower their own pricing.

The TATA Nano will come in three variants -- standard and two deluxe models with AC. The standard car would be available for Rs 1 lakh (ex-showroom), while VAT and transportation costs are extra.


20 Comments:

MRS said...

ALL THE BEST RATAN JI

YOU HAVE MADE INDIA PROUD!!!

THE CATCH LINE FOR THE CAR MAY BE "OWN IT TO ENJOY IT"

M.R.SATYANARAYANA

Rohan said...

Nice to c such an extraordinary wonder in the field of automobile.
All the very best for the future

SriAKSrivastava said...

Shabash Ratan Saab,

You've made "I N D I A" and your ancestoras the "T A T A S" feeling great & honoured.

Wishing "LEGACY" live long.

AK Srivastava.

Unknown said...

CONGRADULATIONS to RATAN JI and the WHOLE TEAM
for the Invention of "NANO" ,
which is realy a LANDMARK for the worlwide automobile industry.

DHRUAB JYOTI SARMA

Unknown said...

Giving u a congratulation to Ratanji
and your innovative and enthusiastic team for making such an amazing car.u really use the concept of value engineering effectively. Moreover u really taken care of middle class person.

SANJANA SAH
DELHI

Biky said...

RATAN U START GIVE NEW WAY TO INDIA AND STUNNED OTHER COUNTRY...
WE PROUD TO YOUR ORGANISTAION...
YOU GAVE INITIATIVE AND WE WILL GIVE BOOMING END...


WITH REGARD ..
BIKRAM(ENGG. STUDENT)

Dr.Deepak K Tibrewal said...

It was a rainy day at Mumbai and a family of 3 on a scooter was riding past Ratanji's car. It seems that he was inspired by their plight that I should make an affordable car for these families.
This I have read in a business magazine last month.

My point is, many of us get moved by such incidents in life but only the great few are able to work and deliver on such emotional pledge.
You are among the finest business people in the world.
I wish GOD make many Ratan like you.

rohan123 said...

congrats ratan ji,
u havebring anew revolution in the field ofautomobile cars, now almost every middle class hosehold which dreamt of a car can have it.
india will grow with the selling of this nano.
cheers.

Unknown said...

hello,
the tatas has done a wonderful job...tata nano should also be called as a family car....of course after its use ....

thank u

Unknown said...

sreeja padmanabhan said

IT IS NOT HOW YOU DO ,BUT HOW MUCH LOVE,DETERMINATION AND HARD WORK YOU AND YOUR TEAM WORK PUT IN THE DOING. CONGRATULATION.
MADE INDIA PROUD

Unknown said...

RATAN JI,

I appreciate your innovative attempt to make realize the dreamz of the dynamic yet unaffordable middle class by launching the One Lakh NANO Car.
You are shining like a precious GEM as your name indicates.
Hats off to your marvelous and miraculous creation.

courage2say!! said...
This comment has been removed by the author.
Shailesh Kansara said...

Hats off to Ratanji! You have added smiles to millions of middle class families for whom owning a car was not more than a Dream.

The Tata Nano no doubt will be acceptable as family car but will open new opportunities for other manufacturers to conquer new customers and give wide choice to them.

Shailesh Kansara

piyush said...

All Best "nano" it's realy big wonder than its name.

Unknown said...

It gives me great pleasure to see TATA NANO in automobile industry, as now millions of Indians can afford a car and have a feeling that not only India but they also have also moved to 21st Century with this development.

James said...

Nice job Ratanji,

Now u r able to reach out 1000 million people of India. Nice stragedy you adopted to get large market of India. I am sure you will get the perfect demand as the India's large middle class family required the same kind of cheap car. This is the stretegy.

By Jijal

sourabh batra said...

ongrats ratan sir and ur team,
u havebring anew revolution in the field ofautomobile cars, now almost every middle class hosehold which dreamt of a car can have it.
india will grow with the selling of this nano.
cheers.

Kumar Vivek Singh said...

ratan ji
you r the manufacturer of nano,
then i think its easy for you to gift me 2 nano's one for me and another for my ...

Vivek singh

Unknown said...

Thanks a lot to Ratan Ji and Team.

I am in US and it looks really good when CNN, BBC, CNBC and many more News Channel + Companies are wondering about your Innovation - The Nano....

With Nano you filled Joy & Fun in 1000's of families.

- Nikhil & Preeti

kunoon said...

i dont think that this is such a wonder as others are saying but the nano is just given the name 'car' although it has kept all the safety and solid parts at risk if is the wonder then any sharp mnd eng. can make this
where is the security in this car

 

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